The internet contains a wide range of information for viewers to see. Some of these contents cater to what we are searching for while others are unnecessary information that we tend to skip over. As we peruse through websites, it is natural for us to quickly scan over a page as we may not have the time to absorb all that is displayed on a website. The sequence of eye movements that we make as we scan a page shows that we can only pick up information that we need as we focus our attention on something. Such visual queries express significance in terms of web designing. We must design a website in order to make it more efficient in processing information faster. The use of feature channels, such as color, spatial grouping, typogaphy, and motion are top factors in aiding rapid access to a cognitive task. For example, Facebook, a popular social networking website, is continuously drawing in a large number of users. Because of this, they are constantly making little changes in their page's layout in order to make it more convenient for viewers to access the site.
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