Tuesday, November 2, 2010

Implied Motion In Design


     In a photo, an action or movement can be frozen in time. But when it comes to graphic design, the designer can create a concept of trickery to lead the viewers to assume something that actually isn't happening. In this photo, we see an implied motion of expectation. The person is holding out his hands to catch the pieces of paper. They appear to be floating in air with such perfect positioning without any blurred movement (The truth is they were held by pieces of string that were edited out in the finishing product). Yet it is common sense to know that they will fall into the individual's hands due to gravity. This motion of motion of expectation is relevant to the direction of horizontal-vertical.



     When it comes to web design or print, the designer wants to create something that will catch the viewer's eye. In this image, the design structure is set on a diagonal position. In terms of direction, diagonals represent stress and change. As we are accustomed to balance and harmony, this can throw off and grab the attention of the viewers. This diagonal design shows implied motion in the sense that it leads to the viewer to assume that the structure will slide downwards. Also, the font in the word "Motion" show a form of movement as well. The way that both letter "O"'s are positioned give off a wavy appearance. This wave gives off a continuous sense of movement.

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