As I am interested in graphic design, I found this well-known iPod ad to be a good example of contrast. This image represents a contrast of color to tone. The black silhouette of the woman, the white iPod, and the pink background all contrast with each other. Although you would think that the pink colored background is what provides a pop-out effect in comparison to the black and white of the woman and iPod, it is actually the iPod that pops out in this ad. The white iPod and earphones stand out against the silhouette and pink background. This technique is used so that the viewers can focus their attention on the iPod, therefore making it successful in luring consumers to buying the product. If they had shown the actual woman instead of her silhouette and a busy patterned background instead of a simple colored one, the ad wouldn't have been as effective.
This image was quite difficult to decipher at first. In the center, the phrase "Bad Vibes" is set out in yellow coloring. It appears that the designer was attempting to use contrast in color. Yellow shades of the phrase "Bad Vibes" was supposed to be used as a pop-effect compared to the rest of the design, which is set in orange, red, and pink shades. This did not really work since the designer utilized all warm colors. Because of that, everything in this image looks so similar that it would be easy to miss the "Bad Vibes" if one were to quickly take a glance. Perhaps if the designer had used cool colors, such as blue or green, to go against the warm colors, it would've made the pop-out effect of the phrase more evident and sharpened the visual statement.
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